May 6, 201310:50 AMMind Your Business
with Corey Chambas
Bring your ‘B’ game
(page 1 of 2)
Last weekend I went out for my first bike ride of the year. The first ride is always hard, and I was battling a strong wind that day too. The bad news was I realized my computer battery was dead. But that ended up being the good news, as I didn’t know how slow I was on that first windy ride.
After my initial frustration that I couldn’t track my average speed like I always do, I realized it didn’t really matter for this particular ride. The first ride is about getting outside, putting your legs and lungs through real hills, and getting yourself ready for the upcoming season.
Sometimes work is like that first ride. It’s about getting it done – not getting it perfect. Internally at my company, we often talk about the need to sometimes do “B” work in order to get all the necessary work done. This is a hard concept for perfectionists (I have my hand raised right now) who always like to do “A” work. The key is identifying which projects require “A” work and which ones can get by with “B” work. One way to differentiate is to think about the end viewer of the work. If the work is intended for an external client or prospect or is something public-facing like your ads or marketing materials, it needs to be “A” work. But if it’s for internal use, oftentimes “B” work is just fine.
As a manager, it’s important to help your employees know which type of work is required so that they right-size their time and effort. For instance, if I ask for data or information from someone, I might tell them, “This doesn’t have to look pretty. It can be handwritten or in a spreadsheet. I just need the information by 5 p.m.”
During the recession, we all learned to do more with less. And while the economy has improved, the concept of doing more with less remains. Virtually every businessperson I talk to says their industry is more competitive than ever; therefore we all must continually strive for efficiency gains to stay in the game.