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Mad @ Mgmt

with Walter Simson

July 2010

Weakly Specials

07/13/10

Weakly Specials

I recently argued that auto dealers need to reconfigure their marketing to be delivery points for an active direct marketing and Internet business. Dealers also need to reduce their financial risk profile. It is not as if the car companies have made it easy for them. As a matter of fact, the car companies are prime contributors to the weak position many dealers find themselves in.

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Let's Make a Dealership

07/06/10

Let's Make a Dealership

We know the problems of auto dealers (and their lesser-known big brothers, truck dealerships) all too well. Low sales, collapse of financing markets and a seemingly inexplicable urge of car companies to decrease, rather than increase, the number of dealers' outlets. These are the problems that have hit the news, but a vibrant auto dealership sector (if we are ever to have one) will need the dealers to implement serious management changes. They can't just hope for a quick reversal in business conditions.

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