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07/23/15

Social media contests — creative marketing tools, but beware the FTC

Social media contests, sweepstakes, and promotions are great ways for companies to promote new products, engage with customers, collect data, and enhance online branding. However, the Federal Trade Commission (FTC) has begun increasingly scrutinizing these practices. Before launching a social media promotion, companies should take steps to ensure that their promotion will not run afoul of FTC requirements.

Posted at 12:39 PM | Permalink | Comments

06/23/15

Bluffing IT: Five secrets of an IT vendor

As a general rule, IT vendors are knowledgeable, reputable, and valuable to business owners. After all, operating your company IT environment is a complex task and outside vendors bring supplemental expertise that you may not have internally. It's often a wise business decision to engage outside help as needed.

Posted at 12:29 PM | Permalink | Comments

05/26/15

Bridging the gap: IT contracting between large companies and small emerging companies

Large companies may find it advantageous to utilize the innovation and flexibility of a small, emerging company when outsourcing research and development (R&D) of new technology. The large company secures access to new proprietary technology, and the emerging company is able to more rapidly develop its proprietary technology. However, issues often arise when these two very different parties enter into contractual negotiations.

Posted at 10:38 AM | Permalink | Comments

04/20/15

Keeping IT simple: How to start an effective IT risk management program

Information technology has transformed the way companies conduct business. In most companies, key business processes are driven by IT ­–– from accounting to sales, project management, human resources, and customer relationship management.

Posted at 03:10 PM | Permalink | Comments

03/23/15

Why you need cyber insurance

The adage used to be “nothing is certain in life but death and taxes,” but thanks to the efforts of innovative hackers across the globe, that can now be changed to “death, taxes, and security breaches.” To paraphrase Federal Trade Commissioner Julie Brill, there are two types of companies out there, those that know they’ve been hacked and those that haven’t yet learned about it.

Posted at 01:06 PM | Permalink | Comments

About This Blog

The Technology Law Team at Husch Blackwell addresses the unique challenges inherent in contracting and claims resolution processes involving the design, development, implementation, operation, and maintenance of complex information technology, telecommunications, and e-commerce solutions.

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