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July 2015

07/23/15

Social media contests — creative marketing tools, but beware the FTC

Social media contests, sweepstakes, and promotions are great ways for companies to promote new products, engage with customers, collect data, and enhance online branding. However, the Federal Trade Commission (FTC) has begun increasingly scrutinizing these practices. Before launching a social media promotion, companies should take steps to ensure that their promotion will not run afoul of FTC requirements.

Posted at 12:39 PM | Permalink | Comments

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The Technology Law Team at Husch Blackwell addresses the unique challenges inherent in contracting and claims resolution processes involving the design, development, implementation, operation, and maintenance of complex information technology, telecommunications, and e-commerce solutions.

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