It's All About Content

with Thomas Marks

11/03/14

How long does it take visitors to pass judgment on your website?

The wonderfully gifted Will Rogers famously said, “You’ll never get a second chance to make a good first impression.” Corny? Yes. Overused? Yes. True? Mostly.

Posted at 01:22 PM | Permalink | Comments

10/06/14

Don’t hesitate to put the ‘e’ in your next book

I like e-books. In fact, I’m about to start my fifth one. More importantly, our clients, followers, friends, and the general public seem to like them, too. How do I know this? E-books are analytics-rich, and that’s the first reason I’m down with them — or up, or both — depending on which generation you’re talking to.

Posted at 01:49 PM | Permalink | Comments

09/08/14

When it comes to Google, it’s Page 1 or bust

I’ve been reviewing the report issued by the online ad network Chitika regarding its latest findings on Google’s organic search results pages. Here’s the gist: If you want to be present and unaccounted for, be satisfied with your Page 2 or Page 3 placement on Google.

Posted at 03:48 PM | Permalink | Comments

09/02/14

The real reason email subject lines are important

There’s been plenty of research conducted about email subject lines — some good, some bad, and some just plain silly. I always marvel at Mail Chimp’s list of worst-performing email subject lines, such as Final reminder for complimentary entry to attend the West Freelands BCI Cluster Conference 2006 maintaining a comfortable lead for eight straight years.

Posted at 10:03 AM | Permalink | Comments

08/04/14

Why content marketing is absolutely crucial for your business

Let’s get real. Content marketing isn’t anything that my generation initiated, or the greatest generation of all before me, or several generations before them. In fact, men living in London in 1731 were content-marketed by a chap named Edward Cave — no doubt the originator of the man-Cave.

Posted at 02:31 PM | Permalink | Comments

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About This Blog

Thomas Marks brings years of marketing experience to his blog "It's All About Content" as the President and Managing Partner of TMA+Peritus.  Prior to starting the agency in 1983, Tom was the VP of Marketing and Advertising for Bally Corporation in Chicago. He was also President of Bally's multi-million dollar in-house ad agency FFC Advertising.

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