It's All About Content

with Thomas Marks

06/16/14

Bad website development? It just needs to stop!

Perhaps it doesn’t. After all, the mistakes of so many are the good fortunes of a few. There it was, staring me in the face for the second time this year. For the fifth time in 17 months. For the ninth time in the last two and a half years.

Posted at 03:39 PM | Permalink | Comments: 3

04/07/14

Why this classic brand is greater than Apple, Nike, or any other

While preparing to speak at the American Marketing Association’s Branding Conference, one of the questions that was presented to me was, “Besides Apple and Nike, name a brand that you really admire and why.” Fair enough. Although that’s assuming that I really do admire Apple and Nike. I’d be hard-pressed to say I don’t.

Posted at 12:06 PM | Permalink | Comments

01/28/14

Why businesses need to content market starting today

In the past year or so, four seismic marketing events occurred that will forever reshape how companies and organizations develop new business and sustain it. There’s no secret about event number one — it’s Google’s highly publicized reformulation of its secret algorithm, which I have written about extensively. The second event was a new study from Cornell University about the importance of search rank, and how businesses search other businesses and consumers search companies.

Posted at 11:29 AM | Permalink | Comments: 2

11/11/13

What small businesses can learn from the big mistakes of HealthCare.gov

Money can’t buy love, or so I’ve been told. But guess what, it can’t buy a functioning website either. Okay, we know the HealthCare.gov website doesn’t work, it’s a bad user experience — oh wait, there’s no user experience at all — and that in spite of there being thousands of websites around the world with more monthly traffic, this site can’t handle squat. So much for “Give me your tired, your poor, your huddled masses yearning to breathe free …”. You bet people are tired — tired from a poorly developed website and massively peeved.

Posted at 12:19 PM | Permalink | Comments: 3

09/03/13

Everything you need to know about Google’s new search algorithm

Well, not really everything, but enough to make it work in your favor. Let’s see, algorithms have been around since 1600 B.C. when the Babylonians were conjuring up factorization for square roots. Why they were interested in square roots might be fodder for another post, especially since the Babylonians were consistently being attacked and had to defend what proved to be indefensible borders. But that was then and this is now, and that means we’re going to attack the sacred Google algorithm and defend ourselves from the indefensible penalties of noncompliance.

Posted at 07:14 AM | Permalink | Comments

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About This Blog

Thomas Marks brings years of marketing experience to his blog "It's All About Content" as the President and Managing Partner of TMA+Peritus.  Prior to starting the agency in 1983, Tom was the VP of Marketing and Advertising for Bally Corporation in Chicago. He was also President of Bally's multi-million dollar in-house ad agency FFC Advertising.

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