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It's All About Content
with Thomas Marks
05/29/13Blog it like Drucker: How to write a B2B blog that creates customersAlthough he died nearly eight years ago, Peter Drucker lives on as one of the greatest business and management minds of the last 100 years. If he had blogged, he would have had millions of followers. As a content marketer, it’s a necessity that I teach businesspeople how to blog, and the most important insight I can share is to think like Drucker when you’re ready to write. |
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04/22/13What you really need to know about content marketingSeth Godin famously said, “If you’re not content marketing, you’re not marketing.” That’s a relatively bold statement to every marketer in the universe. Is he to be believed, or is he just messing with words to make marketers take notice? Never bet against the Sethster. |
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04/01/13The $150 billion industry no one talks aboutWhich is strange because it’s an industry based on, well, talk. Some say it might even be a $300 billion industry; that’s Billion with a capital B and that rhymes with P and that stands for Pocket Fisherman. Yes, folks, we’ve got Billions with a capital B and that rhymes with V and that stands for Veg-O-Matic. |
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02/18/13Is Carnival cruising for a bruising?It sure is. And it’s aching for a breaking. What on earth, or should I say water, are these people thinking? Anton Chekhov sure missed the mark when he said, “Any idiot can face a crisis – it’s day to day living that wears you out.” Apparently not these idiots. From the people who brought you the cruise from hell, who also happen to be the owners of the Costa Concordia (yes, that’s the ship that’s doing its best imitation of the movie Voyage to the Bottom of the Sea) now comes the worst handling of a public relations crisis for all of 2013 – and it’s still February. Idiots. Posted at 10:23 AM | Permalink | Comments: 1 |
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02/04/13Shedding some light on this year’s Super BowlWell, it’s that time of year again. Time to grade the Super Bowl TV commercials. Although not right now. The Super Bowl is so incredibly overhyped, overexposed, and generally underwhelming that I, for one, believe it’s nothing short of fantastic. Geez, if we had one of these every month, the economy would be fixed; take that Mr. Warren "I can fix the economy in five minutes" Buffett. |
Thomas Marks brings years of marketing experience to his blog "It's All About Content" as the President and Managing Partner of 
