It's All About Content

with Thomas Marks


What your website’s ‘About Us’ page should say

Let’s talk About Us. Or we can talk about About, or even about Us. The point is, there’s some disagreement about About on your website. About how important About is, about if it should be About Us rather than About or even Us. But I’m stepping in to call a truce. I think it is important and it starts with some pretty interesting research.

Posted at 10:56 AM | Permalink | Comments


How to make your website a sales machine

David Ogilvy was a legendary adman and salesman who cut his teeth selling stoves door to door. Decades ago, Ogilvy said, “The worst fault a salesman can commit is to be a bore. Foster any attempt to talk about other things; the longer you stay, the better you get to know the prospect, and the more you will be trusted.”

Posted at 10:41 AM | Permalink | Comments


How much website content should your business create?

Just how much is enough? That’s a really good question. I’d say eat until you’re comfortable, but don’t overeat and don’t think it’s okay to stand up at the table, unbutton your Sansabelts, and get ready for round 2. But hey, I’m not a dietician; I’m a website writer and strategist.

Posted at 02:04 PM | Permalink | Comments


Why every good website should tell a story

“Every picture tells a story, don’t it?” Rod Stewart sang it, but bad grammar aside, I think every website better tell a story, shouldn’t it? In fact, when I write websites, I compartmentalize my stories into two groups — the first being the sales story and the second being the proof-point story.

Posted at 10:02 AM | Permalink | Comments


How long does it take visitors to pass judgment on your website?

The wonderfully gifted Will Rogers famously said, “You’ll never get a second chance to make a good first impression.” Corny? Yes. Overused? Yes. True? Mostly.

Posted at 01:22 PM | Permalink | Comments

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About This Blog

Thomas Marks brings years of marketing experience to his blog "It's All About Content" as the President and Managing Partner of TMA+Peritus.  Prior to starting the agency in 1983, Tom was the VP of Marketing and Advertising for Bally Corporation in Chicago. He was also President of Bally's multi-million dollar in-house ad agency FFC Advertising.

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