It's All About Content

with Thomas Marks


How much website content should your business create?

Just how much is enough? That’s a really good question. I’d say eat until you’re comfortable, but don’t overeat and don’t think it’s okay to stand up at the table, unbutton your Sansabelts, and get ready for round 2. But hey, I’m not a dietician; I’m a website writer and strategist.

Posted at 02:04 PM | Permalink | Comments


Why every good website should tell a story

“Every picture tells a story, don’t it?” Rod Stewart sang it, but bad grammar aside, I think every website better tell a story, shouldn’t it? In fact, when I write websites, I compartmentalize my stories into two groups — the first being the sales story and the second being the proof-point story.

Posted at 10:02 AM | Permalink | Comments


How long does it take visitors to pass judgment on your website?

The wonderfully gifted Will Rogers famously said, “You’ll never get a second chance to make a good first impression.” Corny? Yes. Overused? Yes. True? Mostly.

Posted at 01:22 PM | Permalink | Comments


Don’t hesitate to put the ‘e’ in your next book

I like e-books. In fact, I’m about to start my fifth one. More importantly, our clients, followers, friends, and the general public seem to like them, too. How do I know this? E-books are analytics-rich, and that’s the first reason I’m down with them — or up, or both — depending on which generation you’re talking to.

Posted at 01:49 PM | Permalink | Comments


When it comes to Google, it’s Page 1 or bust

I’ve been reviewing the report issued by the online ad network Chitika regarding its latest findings on Google’s organic search results pages. Here’s the gist: If you want to be present and unaccounted for, be satisfied with your Page 2 or Page 3 placement on Google.

Posted at 03:48 PM | Permalink | Comments

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About This Blog

Thomas Marks brings years of marketing experience to his blog "It's All About Content" as the President and Managing Partner of TMA+Peritus.  Prior to starting the agency in 1983, Tom was the VP of Marketing and Advertising for Bally Corporation in Chicago. He was also President of Bally's multi-million dollar in-house ad agency FFC Advertising.

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