Dec 5, 201711:38 AMInside Wisconsin
with Tom Still
Midwest millennials, Badgers, and veterans: Targeting Wisconsin’s hunt for workers
(page 2 of 2)
One of the best elements of the plan is that it’s targeted to specific groups that can be reasonably reached. Lawmakers who might question the price tag should consider how costly it is to reach people in a world where mediums are diffused and audiences are fragmented.
A point yet to be addressed is how to overcome a belief, which surfaced in the 2015 perception survey, that Wisconsin isn’t very tolerant. Part of persuading people to relocate is assuring them they won’t become strangers in a new land.
Skeptics will note Wisconsin has flirted with marketing efforts in the past, only to get it wrong or to fail to spend what it takes. Perhaps history will repeat itself — or maybe this time the state will recognize it must cut a big block of cheese if it hopes to attract and retain tomorrow’s workers.
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